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Using social media for business

Summary
In recent years, social media, probably More than anything else has a greater impact on our daily lives. It is sometimes difficult to know how our life has changed until we stop for a while and see how it is different from ten or even five years. Viewing the global conversation that has developed in recent years due of tools such as Facebook and Twitter have been unthinkable for most people at the beginning of this decade. But social media tools of communication have profoundly changed our lives and how we relate to each other and the world around us. It even has an impact on the way began to spend our free time there is a strong influence of technology in our daily lives. Social Media article is not for today, for each day is more forward looking and without certainly the media, "middle" of the future e. In fact, we are witnessing a trend where people are increasingly moving away from the press challenge traditional and essential for the creation of enterprises and make them think twice before dumping the usual amount of cash in the news Traditional marketing and advertising.

The purpose of advertising and marketing is to get your message and / or brand in front of so many people which can, and engage your audience accordingly. Common sense tells you to take your message where most people gather and attention, which happens to be the Web 2.0 (Changing consumption patterns: the content expert readers user content driven) social media. Is it wise to spend money on advertising in the overall market decline of the media? Of course not. This is why social media marketing is more meaning for the day.

Introduction
The data are more and more each day. The number of links pointing to data is increasingly available. Realizing that providing information about business relationships becomes more critical with the increasing value of the dollar. Each dollar, every minute spent on the marketing tactic is for a single purpose: the growth of businesses! Let me share with you this interesting quote from Tony Hsieh, CEO of Zappos – "People relate to people, not companies," Social media gives us the opportunity to humanize the brand and business participate with consumers on a personal level, which can provide important long-term outcomes such as lower cost of customer support, customer management voice, good public relations and marketing to engage in the target market. Social Media is for all businesses who really want engage with their customers, whether they are happy or local restaurant brand. As Sandy Carter, IBM's Marketing Director said, "I think the main difference here is not large or small business. But the difference is in the neighborhood to their customers." Personally, I find it very interesting and exciting, "Space Network" and to be as rewarding if used the right way.

Social evolution in the media is
According to Michael A. Stelzner "-" social media marketing communication is a commitment online communities to generate opportunities for sales and exposure. It seems that many traders see the news media border as the gold rush in the wake of commercialization. Given the low cost of entry, many merchants are more than the tip of Creative feet in the water gold Laden. "
In my opinion – "The conversation between several people in the network space using various tools And Internet platforms. "

Social media includes:
Does this mean necessary? "Yes!" Why, because this is the place where you can meet real people in real time across the world. And people are not only demographic to communicate with them more than is necessary to understand the relationships are much more powerful marketing. Today, "If people want read news or information, then it hit directly to the Internet and have Internet access at home, office, car and even your pocket. No wonder that Google has UPS 200 million watch it every day. People look for products online and information about the company, so if you're not pushing the quality of your content online, then you lose the opportunity. There are sites that can help you publish your content on the Internet.

You can not make money with social media for you, but you can make money from people who I can trust you. Social Media help develop the "confidence" and "Strengthening the links" with people. For the experience you need to join the social networking site that connects you to the right people. Once you find the right person, then you must provide a non-advertising content. How can he do that? simple approach to use tools, content management and search engines. For example, you can use the search engine most used to create content and related YouTube video load, which may then or magazine articles online, or create your website or blogs and mini reviews. You can do things to offer a high content quality. You can also submit your high ethics ID card and contact pages that you provide content and You can also send newsletters to stay in contact with them.

Right way to Social Media Marketing
Media Market social marketing is, but the difference is that the traditional form of marketing is "Shout" and social media marketing "Sharing". Not child's play more. If you look at the big brands and have proven themselves, "Consumer Brands" have taken the lead in implementation of the Strategy for social media. "Many large companies" B2B "have begun to explore the possibilities of social media, but ask in my mind – they are the right way?

Before defining the right and the wrong side of social media marketing, we will identify and understand social media, the rate of [return on investment] in terms of benefits vs. qualitative and quantitative. Identify ROI you understand the possibilities cost reduction. The quantitative measurement of costs, for example, can provide training and induction for their employees by applying the integration video in the recruitment process. And also quantitative: the number of activities in different social platforms. When we speak of need about the quality to be more innovative to build relationships and grow its market with the standards of the industry. It also includes the type of content generated for the brand, the quality of the response and the comments generated, program advocacy by influential people, expert comments, etc.

I say "Content is the super-hero in social media"
To life! And once! Doing things correctly. The basic rule is that "people must understand" that "this is business" and the game evolves every day. "Content is shared by all parties and reach people wherever they are. We all see that the change in the way of consuming content. You can market without have a PR or sales person on your computer if only "quality content" can talk to people. The content should be more informative and interesting. Your need to be content relevant to the needs of their customers. If your customer find your content more relevant then you will get business out of it. You can place your content in many interesting format. The most common format is the video and blogging, but I vote for the video and moblog for sending messages. Creation content and format not end this story, of course, you must decide which path to deliver their content.

There are thousands and especially social sites are available if you need to choose the right channel to deliver their content. You must be on social sites and be part of the conversation and build a following in Web 2.0 social networking sites.
Two important things to consider before you connect to the Web 2.0 social sites, you must have a solid business plan "And the model and the other is" the sharpness of the mark. "Should mark the acuity of himself and once built, which later anything can happen in your business and life. More companies are in a cloud of confusion to choose the right Web 2.0 tools – Try to use all kinds of tools easy to use based [anyway you can, everywhere is] possible to connect people and you will certainly find great opportunities. In the early days to go into a lot of tension with the media stream to develop your brand and create a sustainable market to see the benefits, but now social media networks, blogs are available for you to take their ideas, brands of the company and helps get a good return on investment.

brand leverage social media:
The brand is nothing more than name recognition "of a company that sells products and services. It is essential to succeed in the field of electronic commerce, the company must develop a brand strategy that allows their names associated with quality. Quality and safety of products and services is an important attribute of the brand for a company today, because overall impact of the Internet. In the present scenario companies are trying to maintain and promote your brand on the Internet through the Website 2.0 Tools and means:
:: SEM [Search Engine Marketing Tools] blogs, content development tools, RSS tools, documentation of construction Community development tools Link.
:: SEO [search engine optimization]: Social bookmarking tools [such MySpace, YouTube, Facebook, Blogger tools] [the integration of blogs in marketing], tools, web analytics [Google] analysis
: Viral Marketing: Each client meets at least three others say about the product or service. This particular marketing depends largely on networks social and social bookmarks, such as [YouTube - MySpace social network - social networking Facebook - Social network Digg - social bookmarking Stumbleupon - Social bookmark Del.icio.us -] Social Bookmarking

Brand Social Media Strategy:
A brand has a direct or indirect link with people, and if a company can create the relevant interactions and motivation, love for the improvement of the brand. Today's game in social media is the density and leverage. Some people are less involved in the brand less likely to go to speak and what happen to those who are to discuss, join or lead. For example, popular bloggers have huge followers and as a leader of forms and the influence of conversations Online. A group of people to follow a leader who makes decisions or a pat on the grounds of a purchase so that no one else can match. The chief influence on the mark. People are still taking advice or information, and their perception of a brand change based on perceptions of the leader. Understand the impact that a leader has on the buying habits of its immense value as a leader following locations. More influence has been a leader on his disciples, The most valuable asset of a person makes a mark.

The Super Cool – Mega-awesome-Dos and don'ts of marketing media social
Social Media is the creation of a spectacular revolution in the sense that "all can participate. "In the 90s you need to be a technology guru to participate in the web space, but now everyone can do anything without the technology background. Learn more about its totally free and can be accessed online as his own advertising agency. You can create free videos and content for people to see content and commerce. This content and commercial is supposed to be based on values and should not be a replica. When you're marketing online, then mark on itself and positioning yourself in front of people who you are and people are attracted. Two important things to consider when it. The content must be leads to the value and 2. Brand value. Another key area is the primary means of generating traffic to their websites or blogs or mini videos.

You must know how to drive people to your site. Say you're a customer of the industry related and you find an interesting book on "Creating Value for Internet client was Peter Keen," and you want to share it with people who are interested in reading books on customer value. Sharing content is not pitching your product or service that you provide information on the content which may include links to your landing page, You can link to your blog, you can link your website marketing, all the information you want to direct people, but the key is there to really want to read your content and information. Just how they can do is to provide valuable and relevant to them.

What not to do with the media Social?
:: Direct selling of your product and service to his disciples / public: it will create negative effects
:: Self-promotion is not good then it is better to learn from its competitors
:: Do not ignore the criticism, respond and try to cope as best as possible and
turn positive
:: Do not have too many names and identifiers e-mail ruining your reputation and you can not
you mark.
:: Do not bomb the facts and figures to show he is ready. Be sure to discuss
Comments and put options.
:: Do not be fake in any way
:: Do not use the proper channels and seek contact with the relevant public
:: Do not use a social network does

What to do with social media
:: Listen to your prospects.
:: Listen to your customers.
:: Listen to your competitors.
:: Listen to his detractors.
:: Listen to your followers and fans.
:: Listen to leaders in their sector.
:: Be responsible and honest, as it is written.
:: Authentication.
:: Be friendly with his fans / followers when in the media, because the channels
you know never when it will again be potential customers.
:: Double check before you can post or transmit any information, comments and opinions.
enforcing copyright:
:: You need a clear policy to protect confidential information
:: Need a Customer Value
:: The Need a mechanism to evaluate the return on investment

The data points that help us understand the growth Social Media
Social Media marketing budgets increased. Forrester Research is with estimates of interactive marketing for five years, and estimates of social media marketing to grow at an annual rate of 34 per cent faster than other forms of online marketing and twice the growth rate average of 17 percent for all online media. Forrester estimated that 716 million dollars will be spent in the middle of this year, growing to $ 3.1. Billion in 2014. At that time, social media marketing is a channel of more than two e-mail and mobile, but only a fraction of the size of the search advertising or poster ($ 31.6B and $ 16.9B, respectively).
:: Facebook has won more than 350 million active users worldwide,
:: Twitter reached about 45 million users, and
:: 130 million blogs indexed by technocratic since 2002.
:: Within 24 hours, more than 900,000 entries Blog has been created.
But even with these staggering statistics, there are still those who think that the explosion of social media is a phenomenon fashion, not a paradigm shift.

That the landscape of social media in India
Social media and marketing Viral is growing slowly and steadily in India. He rapidly replacing traditional methods of marketing abroad, such as television ads and direct mail. This inbound marketing is much cheaper or free and the possible "reach" is enormous. Sites like Facebook, Twitter, Bharathstudent Orkut and has been exploited. Facebook in May and June 2009, doubling from 1.6 to 3.2 million monthly active users in the country during 60 days. Facebook already available in Hindi, Punjabi, Bengali, Telugu, Tamil and Malayalam. This approach could explain the position of growth Facebook users in India. Orkut facebook ended in December 2008 with over 12.8 million visitors, an increase of 81 percent over the year prev. Local social networking website Bharatstudent.com with 3.3 million visitors (up 88 per cent) with hi5.com and 2 million visitors (up 182 per cent). Beyond that, Facebook has been actively associated with Indian companies on all mobile operators.
Achievements The most recent include:
:: February 2009 – The partnership with Zoom TV and Global TV for the Oscars in India.
:: April 2009 – Facebook Goes Mobile in India Tata Indicom with SMS Alerts
:: Facebook Zoozoo promoted in an ad by Vodafone.
:: May 2009: – Language Interface India launches
:: Nautanki.tv is associated with the coverage of Indian elections
:: Set platforms micro blogging were introduced over the last six months [SMSGupShup, Snockles, Vakow, y] Kwippy

Conclusion
Social Media Marketing is a great idea to change attitudes or behaviors, how to get children to stop smoking, protecting the environment or to promote condom use. I see all other years "changes" broaden the media landscape digital. In 2005, blogs have been thousands and gradually expanded a year late how to upload a video on YouTube, a site that does not exist in 2005. In 2007, all traditional media has fully subscribed to these media channels social. Its becoming more dynamic in 2008 to participate and to quantify the digital landscape. The future of communications lies in the combination of "open and controlled the conversation "and" Open and controlled partnerships and understanding how to work together to influence the public. Welcome to the revolution!

About the Author

Malini has over 10 years of experience in IT of which development, testing and project management. Her major profession is Software testing and project management utilizing mainly Microsoft’s technologies. Apart from Microsoft technologies managed a couple of very large scale software projects (such as Siebel CRM, Web 2.0 applications and frameworks). Holds MBA in IT and a GNIIT diploma. She actively takes part in public forums [NASSCOM, STEP-IN-Forum, QAI Forum, HYSEA etc] and also she has published her white paper in  one of the QAI Software testing forums. She’s been blogging faithfully since 2005 and recently speakbindas.com took her interview to share her experience in blog space. [http://malinimohankumar.blogspot.com]

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