Social Media Time Management,
Social Media Time Management,
Social Media Time Management,
Dashal Asked about the use of the advertising agency of social media
Dashal was recently interviewed by Victoria Colon, a media consultant in Miami, Florida, on social media and advertising companies. Here is the interview below.
By: Victoria Colon
Social Media is the name of the game. We've been this way in recent articles in the blog and newsletter. Some advertising agencies have been able to embrace this medium successfully. We recently interviewed Nick Harrison, creative director of Dashal.com, web development and online advertising firm in Los Angels on the future of advertising in the current economy and the rise of social media.
1.How you see the future of advertising?
Good question. When you look at the global history of advertising, you will notice that has always evolved over the last half it had access.
In the last three years, but with the rise of giants in the media, Many companies are slowly realizing the true power of social media when used with caution. Advertising agencies most effective to realize that this is not just about buying advertising space, especially in this economy, it is disturbing to intelligent and understand how to take advantage of opportunities that are affordable to you.
2. How advertising stay ahead of the curve?
Staying one step ahead or in this case remain "with" the curve is always approach. Advertising has always been war between his client and their own. Who knows more about war, government bureaucrats or soldiers and officers who are in trouble? To succeed in Web 2.0 advertising in 2009 and beyond, you must be on his knees. You should not only be updated with the latest methods, you must use and take for himself.
3. What is the difference between the major public traded relative to small-sized companies average?
In addition to the exorbitant price? The largest publicly held advertising agencies bag (media conglomerates), his approach is broad but not deep in a traditional business. can not specialize in "everything" is a big part of the problem. trying to be everything to everybody. that the strategy does not work in today's market and are "always" steps slower than the younger, dynamic companies. The young man has the smallest firms dynamic. is the lack of elevators in a huge monster company (Leo Burnett has a lot of staff 23 years of age.) Begin to understand the importance Social media are "gradually realize the true power of social media." The management of large companies are locked in their offices separate and different floors and generally have no idea what is "really" happens in the world of technology. Ad traditional leaders have no idea how the technology works, much less how to make the strategic advantage of customers). administration of the largest agency is generally composed of executives who have just discovered how to use your Blackberry or iPhone. An advertising medium typically has a storage space for large guy who is "open". The management teams work in the trenches "with employees before the offices behind closed so they be able to "see" what actually happens against reading a report.
4. How do you think the agencies can continue to innovate, where shareholder value is your main concern?
Well, they are at or near your tent. Today customers are rare and no matter how much money a company has to do with the budget of his client and to what extent it can be with her. This economy require companies and organizations use social media and other means that are less economical and change their advertising dollars in technology people. It is the only way that advertising agencies may meet the expectations of our customers can and must change in step with technology and the market. There is a resistance Veronis Suhler study, however, shows that 40% of consumer time is spent on the Internet or on digital channels, while only 10% of expenditures go media.
The notice of mass layoffs and work of the ground is frozen in advertising is that advertisers can choose his talent. Top talent is just lucky to still have a job. It enables organizations to have the best of the best. That is, if you go out and start a competition agency. Non-compete clauses have been considered anti-competitive practices of leading companies to eliminate them, thus opening new avenues for the pool of talent.
5. What would you say are the best bodies of social media and digital video?
Omnigroup, Focus Media, WPP Group, Ogilvy to name a few.
6. How can you use social media to its full potential?
To use the true power of social media is not the perfect ad. This is not a slogan, it's about building relationships. You need to Customers "want" to follow on Twitter and save your Facebook page, because they are participation, participation in a dialogue, conversation, humor and not a product or a push. How to do that? Be creative! What trivia questions, perhaps your Twitter followers can benefit a reduction of 10% for a short period of time, etc. You must communicate with their customers and treat them as your friends, not just their goals. If provide rich content and you become It is interesting to its customers spread the word for you. This is the real difference between social media and purchase ad. Social media on interaction and friendship, other media such as print and television are knock on someone's throat after having seen ten times Junior Carl trade must now have the jalapeno burger.
7. What are the practical strategies for positioning yourself, your work, and their clients, an agency?
Regarding his own advertising agency, I would try to be as thin as possible and return to base. Make use of interns and I would like to propose a pay cut before the last foot if possible. Re-train existing staff to understand new media or a contract for starting young boys. With regard to your customers, you must remember that there are far fewer of them this economy and the few that remain are in difficulty and are advertising budgets, but they require large results. A few years ago you could whip a listing and throwing money and publicity for the same has been done. You do not really "Work". You and your client may be so popular these days, but we must take advantage of social media, SEO and other traditional media. Take time to know your customers, your target audience and what financial resources are available, and your agency and the client will be well.
"The ideology behind social media is simple – Pay It Forward! "Nick Harrison
Interview by Victoria Colón http://www.victoriacolon.com
About the Author
Dashal.com is a web development, branding and advertising firm located in Los Angeles, CA
How do you justify spending time on social media in companies where management isn’t onboard?
Including social media in a company’s general marketing strategy often means changing a mindset. If your management team is not on board with such an approach, let them read the Inbound Marketing book and pick up some ideas from on their own. Consider sending them some case studies of companies in your industry that are doing well with social media.
Time Management for Social Media
