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What I am describing political?

A president-elect of the story Washington insider with little, entering as a virtual unknown, but a wave of media support to claim his party's nomination. A charismatic and friendly person, an excellent speaker with a strong base support. Left end of the current national policy, that come with big ideas and aspirations for change in Washington and implementation of liberal economic and social policy, but inheriting an economy with some holes. During his presidency, which will face the problems of energy policy, oil politics foreign policy in the Middle East and Afghanistan, and dealing with an aggressive Russia and Iran. Barack Obama Is ….. or Jimmy Carter? I certainly hope that resemble much different at the end of their terms of what we do in the beginning …

I'm with you, man.

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Who are no longer "next big thing," Blogs remain a key element of social media strategy

In recent years, social media, blogs are almost old. The term "weblog", later shortened to blog, all dates way back to 1997.

Technorati now tracks more than 112 million blogs, which means they are more clearly "the next big thing." Most of the media is now Media Buzz devoted to social networks like Facebook, which has recently announced its membership had risen to 200 million, and Twitter, a micro-blogging site that has attracted 7 million unique visitors in February, according to Nielsen Online. (Micro-blogging is a variant of blogs that the authors of letters of only 140 characters.)

But many companies see blogs as a kind of statesman responsible for the media, which is at the heart of their strategies for building relations closer ties with their customers, rather than half have less influence and less. In fact, using new channels such as Twitter to promote their blogs.

In the first part of the decade, the means of social activity around the blogs, because "this is that talks were underway, "said Paul Chaney, President of the International Blogging and New Media Association and author of Talk Media Marketing Blog. "The conversations are distributed today, but the blogs are as a base of operations from which to foray into other channels. "

All companies interviewed for this piece support this view. They agree that compared to chains such as Facebook and Twitter, blogs owned firms offer more in control of their brands. Twitter, which is limited to 140 characters, does not lend itself to nature of the discussions involved possible in blogs. Because blogs are also more easily accessible by Google and other search engines, driving a company profile by optimizing search engines.

"Our blogs are port. If I'm on Facebook or Twitter or any other social site, most of my conversation continues to go on the company blog, "said Bryan Rhoads, a digital strategist with Intel Social Centre Media Excellence.

"Companies that focus on adherence to discussions with customers are the communities that have already customer and become a reference in the talks, said Bob Pearson, President of the blog and former vice president of communities and conversations Dell. They can then direct customers on their blogs, which are "the mechanism art tale.

How these companies and others of your position blogs in a changing media landscape plans?

Dell

The PC maker has launched a blog July 2006, at the request of CEO Michael Dell, in response to the time well documented struggles with declining levels of customer satisfaction. Company spent several months reading "thousands and thousands" of posts before publishing a post of its own. This research has not only given a Dell idea of "blogify content" has helped the company develop a plan to solve technical support issues for their products.

"It can be as transparent as possible and talk, but if you do not get the right people and processes in place that are truly committed to helping customers, will not do some good, "said Chief Blogger Lionel Menchaca.

Menchaca usually identifies the owner or co-owners a blog, you are responsible for the content of the blog. Approximately 100 employees contribute to 15 blogs Dell (four of which are in languages other than English) estimates Menchaca.

Some of the keys to success of blogs: the provision of basic education for all bloggers, is "passionate" employees, and holding weekly meetings of the substance which bloggers to compare notes on relevant activities at Dell, Dell comments Readers of blogs are discussing trends in the blogosphere in general.

"We try to balance these three areas of content, Menchaca said. "We are more effective when this balance. If we rely too in what Dell wants to talk to bloggers (blogs) can be a microphone unidirectional instead of a conversation. "

Other channels are complemented blogs, rather than compete with them, "said Menchaca. Dell Each blog has an additional Twitter account. Menchaca oversees the account for the Direct2Dell blog, with about 5,000 followers. Posts most people are often "re-tweet" (Published in other Twitter accounts). Although this release may occur via RSS or Google Reader, Menchaca said "much more" in Twitter.

The major challenges of a media strategy to include the social ladder connecting the different channels, both "Bring the contents of all our channels of different audiences, it becomes relevant to them and to help Dell to Lead standpoint decentralized content. It is too hard making time for all the major chains, Menchaca said.

Lenovo

Lenovo has launched its first blog, Industrial Property by David Hill, Vice President of Design, in June 2006. Since then, the program has expanded to cover eight blogs. Ray Gorman, Director Executive of the external communication company, has had to hire bloggers initially. But the internal promotion Please blogs, including posting on the site company intranet, now frequently ask staff blog. The main criteria: the enthusiasm and commitment of comments fresh content and watch.

Lenovo focuses on a series of traditional parameters of the Web, including unique visitors, page views, ranking Technorati and RSS, to assess the popularity of their blogs. Gorman lot of attention to the relationship between observations and the number of words in comments says indicate a high level of commitment of the reader. When Hill was recently asked readers what features they would like to see on a netbook ThinkPad, has received over 80 comments in one week, some of the 1,000 words.

"We are proud to have a basic customer technical trickery. By offering this platform to give them the opportunity to share your experience with us. That is invaluable. You can organize focus groups in major fee, you can run online surveys, you can make a lot of boxes, but not the kind of goodies (and get comments from blog), says Gorman.

As Menchaca, Gorman See "symbiosis" between blogs support Lenovo and Twitter accounts. Lenovo is closely monitoring Twitter for any signs of discontent customers and more and more of what Gorman called "notice of intent." For example, Lenovo may enter into a dialogue with customers who may be Tweeting About buying a laptop.

On Twitter and on blogs, Gorman said it was important to inject a little personality in communications. "If all I see one of my favorite brands is coupons checks, coupons, is really of interest. I can take more interest in a mark of a personality behind it to reach and say, 'Hey, we're sorry your flight is delayed. That's why "and offer their help," he said. "If you're just starting to get promote the appearance of a microphone. "

Understanding the role of different channels is a key issue in the social media strategy, "said Gorman. "All we are guilty at some point say, 'Oh, it's the media. "But there are subtleties in the different channels and it is necessary to understand whether you want to communicate effectively. "

Intel

Intel blogging program started with blogs internal employees, but he added to blogs to the public in 2007. The first relates to their own public blog Intel IT department to share best practices. This "in trenches "approach remains popular, with the last blog with employees blogging about their work in the hope of attracting Recruit talent.

"The strategy has always been to make our employees do not speak simply use blogs as a vehicle for media Marketing or public relations. If we have a lot of our internal experts share what they know, "said Rhoads.

One of the biggest challenges for Intel is to adjust your site design that readers can more easily find messages of interest, "he said. "We have so many conversations about the good path, we must find better ways to help people find information. I do not think that you are fully aware of the enormous pyramid Information that is above you when you visit the main blog. "

As Gorman Lenovo, Rhoads said it is important to differentiate between the channels and vessels of appropriate strategies for each. "If you're a fan page on Facebook or an application, which is different from a conversation Twitter with me or my colleagues, which is different from blogs. "

Small businesses face different challenges Intel, which, by its position the market was fairly sure I could make a blog program and wait for people to come, admits Rhoads. Echoing the comments of the blog Pearson said Council SMEs must first send their customers on sites like Facebook.

"They (clients) who participate in community existing? You do not build it. The point is the participation in and out and communicate with customers wherever they are. If you are heavily involved in these places, then perhaps it is time to have a corporate blog, "he said.

SAP

SAP has a strategy different blog, centered around a virtual community where partners, customers and other external sources are more Many employees that SAP. Only about one third of bloggers on the 4800 corporate network, says Mark Yolton, VP SAP Community Network. A network of developers, which started when SAP launched its NetWeaver middleware in 2003, before the entire network.

Any who can read blogs, but you must become a community member to post comments or ask to write a blog. (The registration process consists of five minutes to fill out a form online, says Yolton.)

"We are very smart people in SAP, but not all intelligent people. We want to hear the ideas of others, especially our customers and partners, "says Yolton." Perhaps a manufacturer in Mexico can help a company product Chemicals in India to implement some best practices or transactions using your SAP software in a different way. "

There is an online form where any member of the community can apply to become a blogger. If an application is approved, the member becomes a junior blogger, whose posts are moderated more closely than "expert" bloggers. Junior bloggers also receive basic instruction on how to use blogs tools and advice on the tone and content. (The latter is especially useful for bloggers non-native speakers of English, Yolton said, a key factor for multinational company like SAP.)

When bloggers experts click "publish" their positions immediately online. Some experts are finally asked to act as moderators to VET content of messages and junior junior blogger update the status of expert bloggers. Most blogs are once again live on SAP employees who can respond quickly to questions if necessary. Any member of the community can mark messages as inappropriate or questionable positions, and report them as a priority for review. However, he says Yolton, the bloggers are not censored, except for their issues are relevant for the community.

Like other sources listed in this article, said blogs provided a reading experience Yolton more robust than Twitter and other channels. "Blogs are a free form where you can express their views, experiences and knowledge in a manner much richer than they could through Twitter or other channels. "

About the Author

Ann was a leading media authority on automated teller machines before coming to IT Business Edge to cover tech alignment and business value. Read her blog to get information on aligning business beyond the software and the apps. Follow her on Twitter @all1ann

Obama voters do not know who Pelosi before the election. You know who that is?

Did you know her for the liar really is? They do not care is a liar? Not care about their polling stations are in the tank? No wonder the media are not able to cover for her? Then our Labour government in tax evasion is selected in the cupboard and liars choose to be chairman of the House? Have you Liberals think it is time to put aside Pelosi can focus on real issues like national security, social security and the economy or continue to make excuses for her?

It is time for the term of Washington. Why do we elect people who will each year in Washington does represent. All that matters is the re-election and personal power. They have created a system for their own retirement, if you do not participate in Social Security. All politicians lie and cheat. Pelosi became entangled and serves her right. When we live by the sword dies by the sword and has spent the last eight years demonizing Bush. Now she is the devil.

David Meerman Scott – Marketing Strategist and Social Media Speaker

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