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Social Media Project Management,
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Many have realized that Facebook and Twitter could help their business, but they weren’t sure where to start and they didn’t have time to devote to it.

Social Media Project Management,

Bar and Restaurant Drinks Integrate Social Media

Are you social enough?

The power of the crowd can not be neglected in the hospitality industry. In the same way that websites and emails revolutionized business, media technology Social enterprise is a real game-changer. Consider this – Facebook has more than 300 million active users. 50% of them log on to Facebook on a given day and the average user has 130 friends. The fastest growing segment on Facebook is 55-65 girls.

The total volume of registrants and participate actively in these sites, it is a compelling reason for restaurants to participate in the conversation. The guests are online talking about his concept through sites social media with or without you. The rapid growth and influence of social media are changing the way restaurants and bars do business. chains gradual restoration are actively involved in social conversation, listening to its customers, Conversation molding and serve as a vehicle of influence strengthen their brand identity.

Projected Growth

According to the eminent August 2009 CMO survey and analysis spending on social media is forecast to grow by 300% over the next five years. spending the marketing budget should grow at from current levels of 3.5% to 6.1% over the next 12 months, and 13.7% over the next five years. The strongest growth is expected in the sector business services to consumers.

Do you know what they say about your brand and how to treat it?

Unlike traditional marketing messaging using bold to attract the attention of consumers, social networks combines the art of building relationships public relations and media communications for intelligent brand awareness and positive development of a suite. Space Media social is a great way to track the consumer's perception of a brand and its competitors.

Creating a loyal audience to your brand needs based on a subtle understanding, observation and information of the company and the incentives offered at times timely. It is a place where fans of the brand can be found, share their experiences and let others know you.

How build your business

How to join the conversation of the media suggests that fans of your brand you are interested in building a relationship with them and hear what they have to say. There is no other way for any business to stay close and was committed to their guests. It builds brand loyalty, keeps the client informed of your business, and encourage positive word of mouth.

What to do?

Listen. The crowd speaks.

Start at the beginning. Facebook, Twitter, blogs, forums and review sites restaurant are good choices. Use Google Alerts to track keywords and the brand is mentioned. Use a known social media monitoring tool to follow conversation Facebook and Twitter as stories of his business could go viral in minutes. bad reputation in the cyber world can be managed proactively provided that the following conversation.

Implementation Guidelines

Bored employees of Domino's Pizza been decided to make the pursuit unflattering with sandwiches, and I thought it would be ready to publish deviant behavior on YouTube. The video was a viral success. Dominos has been quick to react and used his media network Social apologize. Follow the conversation is crucial that companies can act before the situation becomes uncontrollable.

Involve audience

People who speak on social media networks are ongoing or potential customers. This form of word of mouth can erode or champion of the brand. Answer all the people talking about your brand if it is positive or negative vote. Indicates that you reach interested and care about their customers. Whenever possible, engage them in conversation or at least send them a thank you. In the case of a guest has had a negative experience, reach out and correct the problem before it spreads. Recognize when their levels of service standards was not your business, and to communicate how you plan to make positive changes.

Social Marketing

The two main objectives of social marketing are the means communication to reach a greater commitment to their customers and retain drive positive word of mouth. It is also an excellent tool to build your Branding, share ideas, provide a forum for information, awareness, and attract new talent to seek employment with your brand.

Social marketing is cheap, highly sensitive and has the ability to develop brand champions than any other form of marketing. Consumers trust other consumers to expand they bought from you. According to July 1, 2009 Nielsen Global Online Survey, 90% of consumers with recommendations by peer confidence, while another study estimates that only 18% of conventional television campaigns generate positive ROI.

Twitter an easy tool to use to announce news, features, entertainment, etc. It is instantaneous and does not cost anything to participate. blogs can be testimonials, images of a specific event, menu items, the point of view, food and beverage revenue employee bios or anything that relates to your restaurant. One blog is also a great way of indexing in search engines and gives hockey team in town a way to find on the web on their competitors (25% of search results for major brands in the Top 20 worldwide are links to User-Generated Content). Each entry the blog is a gateway to your website, so be sure to optimize content with the correct word mark, the title notes, labels, etc.

Remember not posting a monthly newsletter with the latest developments, new menu items, news, entertainment, recipe of the month etc. Make sure your restaurant is located in the food guides as Urbanspoon.com and Tripadvisor.com. September 1 fan page on Facebook to connect with their customers. maintain with new content and always make sure that is involved in the talks taking place. Like his blog, YouTube and other video sharing sites delay their client behind the scenes and show part of the restaurant that only you can see. To give some tips and how-tos head of the house. view magnificent spectacle of her patio. photosharing Sites like Flickr can achieve the same goal.

Here social media marketing can not do:

Serve Good food

A social media marketing campaign will not stop chattering negative if customers are regularly have a bad experience. Focus on the experience of our guests a first. The social media world the message positive. No amount of spending is going to avoid bad press repeated experiences bad.

alternate marketing strategy

Campaign Twitter Facebook or a page that announces weekly specials is not a marketing strategy. Social media is a part of their overall marketing efforts.

Success without senior management or the owner of the buy-in

social media requires a mindset that includes a willingness to listen to clients, implementing changes based on the information, and trust employees to talk with customers.

Culture fear (of losing jobs, losing control messages, change) is rooted in many corporate cultures. Senior management / ownership must want change.

Be considered a short-term

Social media is not a one-shot cure. It is a long-term commitment to communication, experimentation and change that takes time to gain ground. Do not expect a quick solution to falling sales and a tarnished reputation. As public relations, marketing, social media often produces the best results in the second and third year.

Be conducted internally by the experience

Same if it is possible that the "children" on your computer to "understand the nature of social media" contacts must strategy, tools, checks and experience. The experience and perspective is better execution. companies trying to implement social media consultants and inexperienced can waste time, money and reputation in their efforts. Is it really appropriate to allow small "Twintern" to communicate brand values to its customers and influencers? A successful social media campaign social media incorporates the many elements of marketing, including advertising, mobile and public relations.

Done without a realistic budget

Many Social media marketing is cheap or free, but building a site that incorporates interactivity, allowing the generated content by the user, and may also include electronic commerce requires funding. To activate a free service like WordPress blogs in an interactive that the use of style sheets and mark the integration of electronic commerce requires experience, skill and money.

Replace PR

No matter how your site, video contests, blog or a Twitter strategy, you Still need a governance strategy that communicates the key messages of relations and maintains the top brand in mind. As the boats campaigns social marketing recalled that it is authentic in its communications, content value, and diligent in providing a constant flow of new content and valuable. No spam, to be overtly commercial, and time all peoples. It is a social network that requires information of interest to keep fans interested and committed brand.

Lucarelli Janice is the Director of Marketing and Corporate Communications Inc. GuestEngine http://www.guestengine.com . GuestEngine restaurant is an online marketing tool that integrates the best of all marketing practices restaurant on a platform. Includes CRM data storage, loyalty programs, automated email and direct mail campaigns, online surveys and mobile marketing. For more information please contact Janice at 1.888.801.1888, ext. 227 or janicel@guestengine.com.

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Using Social Media At Lean Project Consulting