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[open Source Social Media]

Social Media. Is it worth?

Much hype has been generated recently in marketing circles about title = "Writingfourmylife.com" towards social media and its ability to serve effectively as an advertising medium. Everywhere advertisements and sales promotions arise on a promise to teach the "secrets" to seize this great marketing opportunity, and there is no end to the number of people who say that if you do not jump on the bandwagon now, you are losers.

But there is another piece of hype that began to make themselves known. And the distant voice in the background who was drowned by the excitement of the moment, but if listened to carefully, it might be the only meaning. It is a voice who said: "Reduce speed, use your common sense. "

The truth is, the characteristics inherent in the media will reduce considerably its usefulness. If you doubt this, all you need to do is try to find more than the handful of individuals who have had a limited success in using that marketing tool. Finding them is not easy. And yet there is no end to the movement of passionate experts who argue that can show you how to get great results with it. According to them, if you do not get good results, you need to do something wrong and are precisely the people who help you do things.

But what if this really is not you? What if I do not better than you? Is there a secret? Is there a special way to do it? Or there is something more at work here responsible for the poor performance?

With the advent of MySpace, Facebook and other forms of interpersonal networking sites and their promotion to the scene, it is natural that suppliers from the finger on the phenomenon of the Internet. Anything that identifies, concentrated, yards, and connects directly to a hearing is red meat suppliers increasingly hungry. But I think a fundamental element of social media is overlooked in their eagerness to get hearing growing.

This function is particularly well advertised on the label media. "Social Media.

Think for a moment. Social Media. What does this mean term? In short, it is a tool for social interaction individuals.

The vast majority of People do not join social networks for anything else means that interaction with friends and family. In addition, this method has not been designed as a marketing tool, so it lacks the necessary skills, such as targeted advertising. Before you say "But Facebook and MySpace to target your ads directly from its members information from your profile! "Let me remind you that the ads are placed by owners given application, not sellers. These are the vendors themselves, in this case, who are customers, and are media owners, who are the sale. And its members, but you, the seller. While back if you are a seller you do not?

But he remains focused advertising law? Technically Yes, however, the only company to have the opportunity to purchase an ad, like anywhere, like Google or Yahoo. Therefore there no real benefit to all. Worse, these ads show performances again and again, becomes very small for their investors. A social marketing campaign Media covering "10,080 impressions was just 8 clicks." It does not look like an effective way for me.

But what we see is the marketer that you want to effectively use media to advance their own product, service or brand directly to the use of services future demand. And that's where it becomes very obvious, he barks up the wrong tree.

People want to have fun or not sites like FB, asked to buy something, or to receive friend requests endless suppliers obvious. But in the rush to conclude the sale, Thousands of sellers are totally ignorant of this fact, or worse, the rationalization of the trash.

Regardless if the campaigns are really going nowhere with the media, and those that are accidental or well-funded, professionally designed and specially created to exploit their natural characteristics such as transfer movies organic smart, interesting or humorous. Also known as "go" viral. The problem is that it is suitable at all, and the sale of a product can not always be intelligent, or funny or interesting. In other words, they managed to escape I speak good.

Online, the tendency is to avoid actively advertised by the target audience. It is easily seen in the large noise which occurs when one of these giants of social media ads begin to reduce their services after a period of ad service relative. Because the public is not there for that, not interested, and feels uncomfortable. You may have heard or remember at least Both FaceBook Feedback is enormous publicity. Why? Because users are there for social interaction and should not be targeted by vendors. This is a free media, while some users will accept advertising site, and accepts in principle and knows that in the necessary part of the noise. A bit like going to mailbox, and a decrease in spam to the trash on the way back to your door without looking at it need to identify it as rubbish, (like me and perhaps the reader to do). Hence the 10,080 impressions, and only 8 clicks.

It has been forgotten in the zeal to exploit this new medium, part of the call to the Internet has been and still is, it was free. Well, apart from paying for your current Internet connection. You can do your part and enjoy the ride. It was a great break from television, radio, Theatres, etc., which have been flooded, and a debt to the advertising. No matter baby, and I decide what I see and I see!

But what happened when the network has become popular and sellers to achieve? We have banners. Well, it would been great, for some time. So what happens? People are tired of them, and a marketing tactic newborn free services as Geocities, where you paid to get rid of the publicity!

Then, we pop-ups, pop unders, redirects. The vendors were happy. So what happened? Another area of marketing any opening of a new sale blocking pop-ups, the protection of reorienting to get rid of the publicity! Ironic and instructive at the same time, eh?

You remember that the reader net zero? This large quick service has a great hook. "Free Internet, said. All I had to do was to accept an ad bottom or top of your browser. And if you paid for the service, you can get your service, free banner. See the trend? Advertise when it came to the Internet, almost immediately to the person himself has had for decades outside the Internet. Who does not complain about all the ads for the interruption of our programs television? Then we had cable television, where the main attraction was, wait …… No ads! For the public, not publicity is equal to "good" and are forced to accept ads equally bad. Something the media have begun to handle large and learned he long ago. Common sense yes, I know. But common sense seems to be totally ignored the button to turn social media in the next source of advertising revenue.

The important question is whether, why all this? Who is behind the development of these tools specifically designed to eliminate the advertisers? The answer is simple? Users who do not want to be interrupted their activities by advertising. They do not want to spank marketing when all you want to do is have fun or do some work. If not for his trouble, his voice and the majority want this marketing destroyed, none of these products or services designed to protect the public could have been in demand. In the case of pop-ups, has become so problematic for the user, these services eliminate the high demand ad that these services are now part of Internet browsers and no longer have to be purchased separately.

It was inevitable that the Internet become a marketing resource, and that vendors who see nothing concentrates and lock in a group, as an opportunity to sell. But sellers do not forget certain things. One of them, your username ordinary, often specific role. If they want to buy a car, they will seek bids on its own. If you want to learn the strategy business, to find it. If you are a company like Google, then it is fine, because they can sell ads to appear as specifically to those the public is ready for action. Or any other company elsewhere, because then we all fear especially as the SEO, ranking and all that. Therefore, Google's advertising programs are so effective. They are sent directly to your ad purchased to an audience that is not only looking for a specific product, but to an audience that is also very action.

But when it starts to interfere with social media and personal sales pitch or ad copy, of an automatic reaction is contradictory, because they are doing exactly that, the intruder. Member has not requested a lot, was not interested in it, and feel annoyed at being there for your first instinct is to look further. It does not ask questions. Not much of interest. Your first reaction is to ignore and his second is to find ways to actively avoid in the future.

We must look Beyond that marketing times "great publicity stunt" by e-mail, now more commonly called "spam" to understand this.

Think of it this way. Social media is equal to personal media. Users are there to interact in a more personal level with others who say, a forum, or a simple forum. This level of intimacy, but not enough to inspire a sense of intimacy absolutely necessary, enough to inspire a sense of personal space. The marketing effort to insert into the personal space is regarded as an intrusion, and creates a contradiction reaction among users.

Speaking of forums and message boards. Why not use boost for the market to be generated for them? Judging by the same criteria applied to Facebook, Twitter, or MySpace, which must be "great opportunities", as they too very well in the field of social media. Could it be that, unlike these groups SM largest, most have little more control over their privacy, because They are often animated by the users themselves, and therefore much more to actively discourage the marketing and sales? Point is, why do it? What they call those who try? What about those who try?

In response to the rhetoric.

They discourage the group marketing, since it is not what the group is there for. They call the question, spammers. And the ban and block those who try.

The only difference with the giants Facebook and so on, is that there is strict control over the privacy and the group address. Door is open to all and what the seller is also placed on the door. However, just because he can get in the door, not to say that the group is more willing to listen. On the contrary. Without the control provided by the moderation in the vicinity which is present in small communities in the media society, such as discussion forums and message boards is the responsibility of users to keep their personal space and keep it without knowing that unwanted email. And understand, and are automatically in that state of mind, by the very fact that they use these forms of interaction social.

All the land, no matter how you couch, spam will be marked as an intrusion, and therefore in the minds of users

The fact is, MS users do not care about your gadget, and if you want to know about a device, they will go where the information is in gadgets.

When you somewhere to talk about Jill's birthday party, or new work from Bob, Jacks or ex-girlfriend who is simply not interested. "Social" media. The name alone should be the main track. Socialization, friendship, friendly interaction.

Consider staying at a party.

You are two people, shooting the breeze, talking about the game last night.

A fourth appears and introduces himself. It looks like a nice guy.

You all talk for a few minutes.

He quickly found his opening, and is present on his vast estate company real and how they would be happy to connect. You should really call it, because if we do not act soon, it will not be able to help you with all bargains will not last forever.

During the three interviews original participants, something that just happened.

Each was a red flag goes off in your mind. Every now considering this conversation dead or need cleaning fourth party.

The next day, they speak three.

What do you think you have to say about the new guy?

Will "Wow, can you believe we met Guy a chance again and get great information on this property?

Or is "Geez, do not seem like all games yahoo any company trying to drag or sell you something? "

Given their choice, the average Internet user chooses not to have marketing in their Internet experience.

The whole point behind this is that effective marketing is effective because it is well targeted. Google sells advertising space to customers ad located where it belongs, in front of a buyer seeking motivated for this particular product. newspaper ads are effective because read buyers to find local sales and offers. Television can remove commercials because if a viewer wants to see his show are forced to endure advertisements. But to put the TV into perspective, remember, when the viewer decides using the bathroom, or update your drinking? During the ads.

With the Internet, consumers have the best options for everyone. Did not even to wait for the announcement. All you have to do is to ignore that if it is blocking his invitation, ignoring their requests for friendship, or leaving a social network determined for another if the market becomes too embarrassing. Social networks like Facebook and MySpace are not there because people wanted to have a list of contacts available to marketing, but because they want to share life with other people like you. They have all the publicity they need at hand. We know how to use Google.

About the Author

Author. Paul Novak- webmaster for Alicia’s. http://writingfourmylife.com Article is copyright 2009-2010 Paul Novak & Alicia’s@expressionsbyalicia.com

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