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[obama And Social Media]
With Nader and 6% of vote, Obama is moving toward a strategic error right? "

Obama's campaign is a social movement based in the anti-war and traditional Democratic values. Obama has to recognize that people have a choice and exercise that option if you start to please the media corporate and imperial Washington, instead of voters. Http: / / www.cnn.com/2008/POLITICS/07/01 / cnn.poll.matchup

He is alienating me … Bummer-O-RAMA ….

[obama And Social Media]

Biotechnology companies warm to social media

Recently, Oprah Winfrey has been attacked by Newsweek magazine in a article ironically titled "Live Your Best Life Forever!" Authors Weston and Pat Wingert Kosovo has taken one of the most powerful people in the media Winfrey said in its online program and through its social network growth, health promotion often unproven "cures" to his legions of fans.

Doctors and readers responded en masse, which coincides with the position of most authors in the defense of misinformation Winfrey. While Newsweek has certainly not been the center of attention, it shows that everyone must be very careful care given by the media, either something so powerful as Oprah Winfrey or small as a Twitter account.

Although most companies are competition to explore how to exploit the phenomenon of social media to your advantage – Facebook pages, RSS, YouTube and Twitter, including more more in marketing and public relations mix for consumer facing companies – biotech companies have been slow to test the waters Media social. The regulatory environment and risk aversion are legitimate concerns. But many believe that the biotechnology industry, among the most technology-focused of all industries, must be more aggressive in its approach.

"Social networks have great promise and opportunities for biotechnology companies to improve their marketing for the consumer, "said href =" http://www.linkedin.com/in/moulicohen " target = "_blank" title = "Mouli Cohen, Ecast and founder of the tension of the capital"> Mouli Cohen, Ecast Capital founder and voltage, which leads a risk society that invests in new biotechnology companies. "The Internet is the main way consumers search for and find information on health issues and treatment options, but how reliable are the sources of all this information? social media presence is a logical extension online business, and offers new opportunities to engage consumers and ensure that the information they receive about medicines or medical devices is accurate. "

Providing information to consumers is only one facet of the power of social networks. Social networks are about making connections, business and life science blogs and networks such as Facebook can leverage to facilitate interaction between consumers who share health conditions and common concerns.

The ability to control what consumers say is equally valuable. Twitter has generated a lot of online applications such as Tweetscan and Twist, which enables companies to monitor and analyze what people are tweeting about specific topics. "Think how useful it is in a crisis," Mark wrote Senaki Fleishman-Hillard EyeOnFDA on his blog. "You can control what people say about their crisis, to discern the messages, develop their own response document and send it directly to those who have talked about it via Twitter.

science companies are seeing signs U.S. Food and Drug Administration on the use of social media can be resolved. The FDA, which closely monitors the pharmaceutical industry in its message consumers, has recently warned of a pharmaceutical company post a video on YouTube. Regulators have objected to certain allegations made in video, and important information that the FDA has stated that has been overlooked. Using YouTube as a means of communication, however, it was not – a fact which was duly documented and disseminated by bloggers. "This is not the medium is the message," Dr. Jean-Ah Kang, Division of Drug Control of marketing by FDA Advertising and Communications, Senaka said in a recent interview.

Pharmaceutical companies are aware that direct advertising to consumers is is likely that the study by the Obama administration as part of the initiative to reform health care in general. Although new guidelines can be created, it is likely "The message, not the middle" will remain the political and social media will not specifically limited.

"The Obama is very familiar with the Internet and its ability to leverage social media plays an important role in the election, so hopefully with an informed position and sophisticated in terms of how to regulate the use of companies social media, "said Cohen.

In any case, most experts expect the biotechnology companies pharmaceuticals to continue forward with caution. Cohen, however, believe they should follow the front. "It is upside down too and the opportunity offered by the media. The challenge is to use social media in the form that is intended to be used – as a tool two way communication and participation in the real value for consumers. Businesses that leverage the power of social media will become a competitive advantage and improve its reputation in the process. "

About the Author

Why love c0nservatives medicare, social security, and fast food, but I hate Obama, socialism and Marxism, neo?

They see FOX and complain about the media. These are the buyers at Wal-Mart to mourn the loss of jobs. These are people who do the school and complain of education. These are people who hate taxes, but want to go to war.

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How Obama Won Using Digital and Social Media, Part 1 of 4